Yodel

Yodel, one of the UK’s largest couriers, delivers millions of parcels each week to every postcode across the country. To ensure timely deliveries regardless of destination, Yodel operates more than 50 hubs nationwide.

Yodel serves various sectors, including fashion, leisure, health and beauty, home and garden, electrical, gifts, publishing, and entertainment. They also specialize in handling delicate items such as wine and flowers.

Since 2018, Yodel has invested heavily in the technology powering their business. In 2019, they approached us to assist in implementing this strategic vision.

The Project

At the beginning of our partnership with Yodel, I provided UX & UI design and Creative Direction services to deliver all the necessary features to support the development teams. I worked closely with Yodel and — through site visits, workshops, and user interviews — worked to understand their business objectives, user needs, and design preferences.

As the project grew from a single application to multiple mobile and web apps, I supported the wider team to take the lead in creating a digital brand, design system, component library, and guidelines that would bring Yodel’s brand identity to life across digital platforms whilst maintaining consistancy and streamlining development.