About

My passion lies in bridging the gap between design and technology and promoting the role design and creative can play in driving business growth.

.my experience
2018 - Now

Yozu / Yozu Creative

Chief Creative Officer & Director

Lead creative and development teams, overseeing recruitment, budgets, resource allocation, and quality control.

Shape business strategy as a board member, ensuring design initiatives align with company goals and market demands.

Create operational processes and design systems to support scalable, high-quality delivery across multiple disciplines.

Drive cross-functional alignment between creative, product, and marketing functions.

Establish rituals and learning programmes to enhance craft and community across the design .

2012 - 2018

Kenyons

Digital Director

Managed end-to-end delivery of digital projects, from scoping through to launch in a hands-on capacity.

Expanded and developed a multidisciplinary digital team, aligning skills with evolving client needs.

Introduced efficiency-focused workflows that improved quality and reduced delivery time.

Actively involved in strategic business planning and led service delivery expansion.

2007 - 2012

Inview

Lead UX/UI Designer

Directed end-to-end design for IPTV applications, from research and requirements gathering through to wireframes, high-fidelity prototypes, and final UI.

Produced detailed specifications, interaction models, and visual guidelines to support accurate development.

Maintained comprehensive usability and design documentation to ensure consistent implementation across cross-functional teams.

.stack / tools
Figma

Figma

Product Design

Illustrator

Illustrator

Vector Graphics

Photoshop

Photoshop

Image Manipulation

VS Code

VS Code

Development

PHP

PHP

Development

Javascript

Javascript

Development

Spotify

Spotify

Productivity

PSN

PSN

Fun

.hello

My work and responsibilities fall into the following areas:

  • Stategic Thinking: Defining and delivering digital experience strategies.
  • Design & Creative: Helping organisations understand and leverage design and crafting high quality creative solutions.
  • Building & improving capabilities: Building design and innovation capabilities.
  • Maximising impact: Enabling teams to adopt a design-led approach in order to maximise on impact and ROI.
  • Development: Turning designs into functioning, user-friendly interfaces.
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