My name is Andrew Whittaker, a Liverpool based Senior UX/UI Designer with over 12 years experience. In my current role I am responsible for the delivery of all aspects of the user experience and user interface, project strategy and stakeholder engagement in an Agile environment.
My work is a mix of work created independently and as part of agencies. I can currently be found working for the Software Development company Yozu!.
I am skilled in capturing project requirements, estimating resources and timescales; preparing a business case to justify the investment; developing and implementing a plan for the project; leading and motivating the project delivery team; managing budget and monitoring progress.
I am experienced in engaging stakeholders from various level of a business with a view to gain stakeholder approval and support, minimise their opposition and satisfy their needs as far as possible, anticipate what risks and opportunities might arise and enable plans to be laid and managed.
Through the use of research, analytics, user personas, user interviews, journey maps and wireframes i ensure that both new and current clients' digital experiences are developed and/or improved by analysing the interaction between the user and a clients product.
Using the information gather during the initial UX design phase i produce wireframes and prototypes as a proof of concept through to hi-fidelity visuals ready for the website or application to be built. All design elements go through an iterative process with constant client and user feedback taken into account to improve the output.
I am experienced in looking at client and product strategies by using competitor analysis, customer analysis and content development. I work closely with the content production team to ensure that messaging is on brand and works to enhance the users experience.
As well as looking at brand strategy at a high level, i also can then take the information gathered to make informed decisions regarding the client or products visual brand identity including logo design, brand messaging and tone of voice and marketing materials.
As well as being a designer, I am also a skilled developer. My strengths are in HTML, SASS, JS and PHP although i also have experience and understanding of MySQL, Rudy and .NET. I am always looking to enhance my knowledge in these areas, due to the ever changing landscape. My daily workflow also include GULP and Git.
I have vast experience in managing teams -having worked in retail management for 7 years prior to moving into design. My experience includes managing, mentoring, recruiting and growing teams as well as putting processes in place and promoting best practices.