My passion lies in bridging the gap between design and technology and the promoting the role design and creative can play in driving business growth.
My work and responsibilities fall into the following areas:
- Stategic Thinking: Defining and delivering digital and client experience strategies.
- Design & Creative: Helping organisations understand and leverage design.
- Building and improving capabilities: Building design and innovation capabilities.
- Maximising impact: Enabling teams to adopt a design-led approach in order to maximise on impact and ROI.
I am currently Head of Design at Yozu where we help our clients transform their business — for growth or change — by leveraging technology.
I also launched — and continue to operate — Yozu Creative (YC), which is the creative arm of Yozu. YC is responsible for delivering projects that are very much centered in design and creative such as bespoke websites, brand and visual identity development, and UI/UX projects. The venture has been hugely successful and has seen the projects and team size grow since inception, with more great things on the horizon!
My work spans a broad range of categories in digital, both from a design and a technical perspective. I believe in using the right tools for the job so don’t subscribe to following bandwagons. By analysing the job I have to do, I can make well-informed decisions to ensure the right tools are used to solve the right problems.
The focus of my work shifts as the need arises for certain skills in the working environment. This can be both a positive and negative experience, on the one hand, you can hone your skills in an in-demand area, but on the other hand, you’re ready to explore different areas. This is why I explore ideas and concepts outside of my work so I always have something new to share.
DESIGN OR DEVELOPMENT
I started my career as a straight-up designer but as my experience grew I came to realise that, in digital, design couldn’t exist without development and vice-versa so I turned my hand to learning coding languages. I found this to be the key to making me a better digital designer as I learned limitations and best practices as well as having the ability to bring my designs to life. I would not class myself as a ‘hardcore developer’ but instead one that can bridge two philosophies and ways of thinking.
THE EXTRA MILE
My work doesn’t end when the brief does. Going the extra mile beyond what is set out in a brief is essential, not just for my own personal development and achievement, but it also reflects on the work I produce for clients.