I have a multidisciplinary skill set that integrates creative knowledge with technical and business expertise. I master the best and most current design tools in the industry alongside having a strong understanding of and ability to perceive human nature and human behavior. I’m a critical thinker with an open mind, a communicator, and a facilitator.
Due to my experience outside of purely User Experience, I have the unique ability to be able to approach projects from a number of angles and see pitfalls and potential issues across the entire product environment.
My work spans a broad range of categories in digital, both from a design and a technical perspective. I believe in using the right tools for the job so don’t subscribe to following bandwagons. By analysing the job I have to do, I can make well-informed decisions to ensure the right tools are used to solve the creative problem.
The focus of my work shifts as the need arises for certain skills in the working environment. This can be both a positive and negative experience, on the one hand, you can hone your skills in an in-demand area, but on the other hand, you’re ready to explore different areas. This is why I explore ideas and concepts outside of my work so I always have something new to share.
DESIGN OR DEVELOPMENT
I started my career as a straight-up designer but as my experience grew I came to realise that, in digital, design couldn’t exist without development and vice-versa so I turned my hand to learning coding languages. I found this to be the key to making me a better digital designer as I learned limitations and best practices as well as having the ability to bring my designs to life. I would not class myself as a ‘hardcore developer’ but instead one that can bridge two philosophies and ways of thinking.
THE EXTRA MILE
My work doesn’t end when the brief does. Going the extra mile beyond what is set out in a brief is essential, not just for my own personal development and achievement, but it also reflects on the work I produce for clients.